Explore Books on
character merchandising

Configuring the Field of Character and Entertainment Licensing

By Avi Santo

Hello Kitty

By Ken Belson,Brian Bremner

Selling the Silver Bullet

By Avi Santo

Character Merchandising

By Matthias F. Meyer

Peko-chan sutairu

By Fujiya

Idle idol

By Edward Harrison

Kyarakutā to wa nani ka

By Hiroshi Odagiri

Hello Kitty

By Andreas Neuenkirchen

Moe keizaigaku

By Takurō Morinaga

Tosi wa k'aerikt'ŏ

By Yu-hŭi Yu

Character merchandising in Europe

By

Character merchandising

By Christopher Morcom

Wizard!

By Stephen Brown

Pink Globalization: Hello Kitty's Trek across the Pacific

By Christine R. Yano

Kyara no shikōhō

By Sayawaka

Anime's media mix

By Marc Steinberg

Kyara-kasuru Nippon

By Hiroyuki Aihara

なぜ世界中が, ハローキティを愛するのか

By Christine Reiko Yano,Kaoru Kumi