Configuring the Field of Character and Entertainment Licensing

An edition of Configuring the Field of Character and Entertainment Licensing (2022)

Configuring the Field of Character and Entertainment Licensing

The Licensing Expo and Other Sites of IP Management

By Avi Santo

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Publish Date

2022

Publisher

Taylor & Francis Group

Language

eng

Pages

Description:

subjects: License agreements, Character merchandising, Branding (Marketing), Mass media, Management