Explore Books on
comparative advertising

Humor in der Vergleichenden Werbung

By David Preisendanz

International advertising

By John Philip Jones

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

By Dhruv Grewal

Unternehmensbezogene Äusserungen im allgemeinen Privatrecht

By Alexander Stein

Advertising worldwide

By Marieke K. de Mooij

Zwischen Standesrecht und Marktwirtschaft

By Jochen Binder

Current Issues and Research in Advertising: Issue 1, Original Research and Theoretical Contributions

By James H. Leigh

Die Veröffentlichung vergleichender Warentests unter lauterkeitsrechtlichen Aspekten

By Thomas R. Hügi

Die Entwicklung der kritisierenden Werbung in Deutschland und in Frankreich unter Berücksichtigung der einschlägigen EG-Richtlinien

By Katja Stadelmann

Die rechtlichen Grenzen der Alleinstellungswerbung

By Wilhelm Esser

Comparison advertising : an historical retrospective

By Stanley M. Ulanoff

A study of comparative advertising in Canada =

By Gordon H. G. McDougall

Werbung, Wettbewerb und Verbraucherpolitik

By Friedrich W. Mähling

The management of international advertising

By Erdener Kaynak

Comparative advertising in Germany with regard to European Community law

By Frank Bachmann

Grundlagen der internationalen Werbung

By Brigitte Werner

Image in der Werbung

By Katya Zakharov Assaf

Der Produkttest im schweizerischen Recht

By Andreas Gersbach

Le nuove regole per la pubblicità comparativa

By Maurizio Fusi

Das Verbot der vergleichenden Werbung und Art. 30 EWG-Vertrag

By Gudula Eckhardt

Differential effects of comparative advertising for an unfamiliar brand

By Charles Scott Areni

Competitive interference and consumer memory for magazine advertising

By Raymond R. Burke

A study of comparative advertising in Canada

By Gordon H.G McDougall

International advertising and the "Made-In" concept

By Hanne Niss