An edition of Advertising worldwide (1991)
concepts, theories, and practice of international, multinational, and global advertising
By Marieke K. de Mooij
Publish Date
1991
Publisher
Prentice Hall
Language
eng
Pages
505
Description:
subjects: Comparison advertising, Advertising media planning, Advertising, Plans medias, Reclame, Comparative advertising, Publicite comparative, Publicite