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Services marketing

By Christopher H. Lovelock,Christopher Lovelock,Jochen Wirtz

Services Marketing Management

By Peter Mudie,Angela Pirrie

Surviving the future

By Gail Munde

The Pricing and Revenue Management of Services

By Irene C. L. Ng

The World Trade Organization and trade in services

By Kern Alexander

Cases in marketing financial services

By Christine Ennew,Trevor Watkins

The service catalog

By Mark O'Loughlin

Services Marketing (European Perspectives)

By Christopher H. Lovelock

Wto 2000

By Jeffrey J. Schott

Marketing strategies for services

By M. M. Kostecki

International competition in services: A constitutional framework (AEI studies)

By John Howard Jackson

Global financial services

By Smith, Roy C.