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Consumer Boycotts

By Monroe Friedman

Consumer Behavior

By Michael R. Solomon

Transformative consumer research for personal and collective well-being

By David Glen Mick

Consumer behavior

By Michael R. Solomon

Consumer Casualties

By J. Wan

The connected customer

By Stefan Wuyts

Authenticity

By James H. Gilmore,James H. Gilmore,B. Joseph, II Pine

Ordinary Consumption (Studies in Consumption and Markets Series)

By Jukka Gronow

Services marketing

By Christopher H. Lovelock