Cover of The connected customer

An edition of The connected customer (2010)

The connected customer

the changing nature of consumer and business markets

By Stefan Wuyts

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Publish Date

2010

Publisher

Routledge

Language

eng

Pages

-

Description:

subjects: Marketing, Consumer behavior, Branding (Marketing), Markenpolitik, Kundenbindung, Informationsbeschaffung, Marketingstrategie, World Wide Web 2.0., Verbraucherverhalten, Konsumentforskning, BUSINESS & ECONOMICS, Consumer Behavior