Explore Books on
markenimage

Brand Meaning

By Mark Batey

What is Branding?

By Matthew Healey

Markenerosion

By Adele Patricia Lodde

Markenimagekonfusion als Managementherausforderung

By Jan-Philipp Weers

Konsumentenverhalten in ereignisinduzierten Markenkrisen

By Anja Weißgerber

Innengerichtetes identitätsbasiertes Markenmanagement

By Sabrina Zeplin

Winning the story wars

By Jonah Sachs

Komunikimi në diplomacinë publike

By Hasan Saliu

Toblerone

By Patrick Feuz

Der Zusammenhang zwischen Marken- und Konsumentenperso nlichkeit

By Dirk Schlagentweith

Brand Identity Now

By Julius Wiedemann

Determinanten der Markenperso nlichkeit

By Karsten Kilian

Interne Markenfu hrung

By Rico Piehler