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markenimage

Brand Meaning

By Mark Batey

What is Branding?

By Matthew Healey

Winning the story wars

By Jonah Sachs

Innengerichtetes identitätsbasiertes Markenmanagement

By Sabrina Zeplin

Markenerosion

By Adele Patricia Lodde

Markenimagekonfusion als Managementherausforderung

By Jan-Philipp Weers

Konsumentenverhalten in ereignisinduzierten Markenkrisen

By Anja Weißgerber

Determinanten der Markenperso nlichkeit

By Karsten Kilian

Interne Markenfu hrung

By Rico Piehler

Brand Identity Now

By Julius Wiedemann

Toblerone

By Patrick Feuz

Komunikimi në diplomacinë publike

By Hasan Saliu

Der Zusammenhang zwischen Marken- und Konsumentenperso nlichkeit

By Dirk Schlagentweith