An edition of Brand Meaning (2008)

Brand Meaning

By Mark Batey

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Publish Date

February 25, 2008

Publisher

Psychology Press

Language

eng

Pages

248

Description:

subjects: Product management, Branding (Marketing), Marketing, Markenimage, Werbepsychologie, Verbraucher, Markenpolitik, Merkartikelen, Betekenis, Consumentengedrag