1-4 of 4 Books
Sales interaction and buyer behavior model
Sales interaction and buyer behavior model
By Madge Mary Lyman
Kognitive Problemlösungsbarrieren bei Entscheidungsprozessen in der Unternehmung
Kognitive Problemlösungsbarrieren bei Entscheidungsprozessen in der Unternehmung
By Thomas A. Wagner

Howard's contributions to marketing
By Jagdish N. Sheth

An evaluation of the contributions of Professor John Howard to marketing theory and methatheory
By Roger D. Blackwell