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Cover of An evaluation of the contributions of Professor John Howard to marketing theory and methatheory

An evaluation of the contributions of Professor John Howard to marketing theory and methatheory

By Roger D. Blackwell

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Publish Date

1975

Publisher

College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Language

eng

Pages

11

Description:

subjectsMarketing,  Metatheory

PeopleJohn A. Howard