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productbeleid

Handbuch Produktmanagement

By Sönke Albers

Portfolio management for new products

By Robert G. Cooper

Organization and management of advanced manufacturing

By Waldemar Karwowski,Gavriel Salvendy

Product management

By Donald R. Lehmann,Russell S. Winer,Donald Lehmann,Russell Winer

DEVELOPING AND MANAGING A SUCCESSFUL PAYMENT CARDS BUSINESS

By JEFF SLAWSKY

Innovation and the general manager

By Clayton M. Christensen

Principles of Retail Management

By Rosemary Varley,Mohammed Rafiq

Concurrent engineering and design for manufacture of electronics products

By Sammy G. Shina

Rules for revolutionaries

By Guy Kawasaki

Brand Storm A Tale of Passion, Betrayal and Revenge

By Will Murray

Managing the new product development process

By Robert J. Dolan

Product juggernauts

By Jean Philippe Deschamps