An edition of Brand Storm A Tale of Passion, Betrayal and Revenge (2001)

Brand Storm A Tale of Passion, Betrayal and Revenge

By Will Murray

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Publish Date

February 15, 2001

Publisher

Financial Times/Prentice Hall

Language

eng

Pages

200

Description:

subjects: Brand name products, Marketing, Advertising, Corporate image, Product management, Customer relations, Electronic commerce, Branding (Marketing), Entreprises, Image, Produits commerciaux, Gestion, Commerce électronique, Stratégie de marque, Branding, Corporate identity, Merken, Productbeleid