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Niche Envy

By Joseph Turow

Advanced Database Marketing

By Kristof Coussement,Koen W. De Bock,Scott A. Neslin

Adobe Analytics For Dummies

By David Karlins,Eric Matisoff

Location and personalisation

By Daniel Ralph

Punched drunk

By Scott Thompson

Web mining applications in e-commerce and e-services

By Yixin Ding,Hui-Ju Wu

Mastering Information Retrieval and Probabilistic Decision Intelligence Technology (Chandos Information Professional Series)

By Daniel Brown