An edition of Niche Envy (2006)
Niche envy
marketing discrimination in the digital age
By Joseph Turow
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Publish Date
2006
Publisher
MIT Press
Language
eng
Pages
240
Description:
subjects: Marketing, Consumer profiling, Market segmentation, Technological innovations, Customer services, Marktsegmentierung, Marktonderzoek, Marktkommunikation, Kundenmanagement, Service à la clientèle, Innovations, Database-Marketing, Profil des consommateurs, Kundenprofil, Unternehmen, Kundendatenbank, Segmentation du marché