Operation Santa Claus, a pilot study of decision-making by children and parents

An edition of Operation Santa Claus, a pilot study of decision-making by children and parents (1974)

Operation Santa Claus, a pilot study of decision-making by children and parents

By André H Caron

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Publish Date

1974

Publisher

Marketing Science Institute

Language

eng

Pages

Description:

subjects: Young consumers, Television advertising, Advertising, Decision making