An edition of The she spot (2008)
The she spot
why women are the market for changing the world and how to reach them
By Lisa Chen
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Publish Date
2008
Publisher
Berrett-Koehler Publishers
Language
eng
Pages
187
Description:
"The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too."--Jacket.