1-24 of 1,353 Books

Principles of marketing
By Philip Kotler,Gary Armstrong,John Saunders undifferentiated,Veronica Wong,Peggy H. Cunningham,Valerie Trifts

International marketing
By Sak Onkvisit,John J. Shaw

A preface to marketing management
By J. Paul Peter

Global marketing management
By Masaaki Kotabe,Kristiaan Helsen

CIM Coursebook
By Ray Donnelly,Graham Harrison,Phil Megicks

Service management and marketing
By Christian Grönroos

Relationship marketing
By Martin Christopher,Adrian Payne,Helen Peck,Moira Clark
Entrepreneurship Marketing
Entrepreneurship Marketing
By Sonny Nwankwo,Ayantunji Gbadamosi

The Strategy and Tactics of Pricing
By Thomas T. Nagle,Reed K. Holden,John Hogan

Marketing research for managers
By Sunny Crouch,Matthew Housden

Customer Lifetime Value
By David Bejou,Timothy L. Keiningham,Lerzan Aksoy

Marketing Communications Management
By Paul Copley

Strategic Marketing Management
By Richard M. S. Wilson,Colin Gilligan