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marketing management

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View Principles of marketing By Philip Kotler,Gary Armstrong,John Saunders undifferentiated,Veronica Wong,Peggy H. Cunningham,Valerie Trifts
Cover of Principles of marketing by philip kotler,gary armstrong,john saunders undifferentiated,veronica wong,peggy h. cunningham,valerie trifts

Principles of marketing

By Philip Kotler,Gary Armstrong,John Saunders undifferentiated,Veronica Wong,Peggy H. Cunningham,Valerie Trifts

View Marketing management By Philip Kotler
Cover of Marketing management by philip kotler

Marketing management

By Philip Kotler

View International marketing By Sak Onkvisit,John J. Shaw
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International marketing

By Sak Onkvisit,John J. Shaw

View A preface to marketing management By J. Paul Peter
Cover of A preface to marketing management by j. paul peter

A preface to marketing management

By J. Paul Peter

View Global marketing management By Masaaki Kotabe,Kristiaan Helsen
Cover of Global marketing management by masaaki kotabe,kristiaan helsen

Global marketing management

By Masaaki Kotabe,Kristiaan Helsen

View CIM Coursebook By Ray Donnelly,Graham Harrison,Phil Megicks
Cover of CIM Coursebook by ray donnelly,graham harrison,phil megicks

CIM Coursebook

By Ray Donnelly,Graham Harrison,Phil Megicks

View Service management and marketing By Christian Grönroos
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Service management and marketing

By Christian Grönroos

View Strategic Marketing By Tony Proctor
Cover of Strategic Marketing by tony proctor

Strategic Marketing

By Tony Proctor

View Relationship marketing By Martin Christopher,Adrian Payne,Helen Peck,Moira Clark
Cover of Relationship marketing by martin christopher,adrian payne,helen peck,moira clark

Relationship marketing

By Martin Christopher,Adrian Payne,Helen Peck,Moira Clark

View Entrepreneurship Marketing By Sonny Nwankwo,Ayantunji Gbadamosi

Entrepreneurship Marketing

Entrepreneurship Marketing

By Sonny Nwankwo,Ayantunji Gbadamosi

View Marketing strategy By Paul Fifield
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Marketing strategy

By Paul Fifield

View Strategic market management By David A. Aaker
Cover of Strategic market management by david a. aaker

Strategic market management

By David A. Aaker

View Marketing channels By Bert Rosenbloom
Cover of Marketing channels by bert rosenbloom

Marketing channels

By Bert Rosenbloom

View The Strategy and Tactics of Pricing By Thomas T. Nagle,Reed K. Holden,John Hogan
Cover of The Strategy and Tactics of Pricing by thomas t. nagle,reed k. holden,john hogan

The Strategy and Tactics of Pricing

By Thomas T. Nagle,Reed K. Holden,John Hogan

View Marketing research for managers By Sunny Crouch,Matthew Housden
Cover of Marketing research for managers by sunny crouch,matthew housden

Marketing research for managers

By Sunny Crouch,Matthew Housden

View Marketing plans By Malcolm McDonald

Marketing plans

Marketing plans

By Malcolm McDonald

View Customer Lifetime Value By David Bejou,Timothy L. Keiningham,Lerzan Aksoy
Cover of Customer Lifetime Value by david bejou,timothy l. keiningham,lerzan aksoy

Customer Lifetime Value

By David Bejou,Timothy L. Keiningham,Lerzan Aksoy

View Strategic marketing problems By Roger A. Kerin
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Strategic marketing problems

By Roger A. Kerin

View Marketing Communications Management By Paul Copley
Cover of Marketing Communications Management by paul copley

Marketing Communications Management

By Paul Copley

View Strategic Marketing Management By Richard M. S. Wilson,Colin Gilligan
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Strategic Marketing Management

By Richard M. S. Wilson,Colin Gilligan

View Entrepreneurial Marketing By Edwin J. Nijssen
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Entrepreneurial Marketing

By Edwin J. Nijssen

View Unmarketing By Scott Stratten
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Unmarketing

By Scott Stratten

View Chaos monkeys By Antonio Garcia Martinez
Cover of Chaos monkeys by antonio garcia martinez

Chaos monkeys

By Antonio Garcia Martinez

View Market-based management By Roger J. Best
Cover of Market-based management by roger j. best

Market-based management

By Roger J. Best