An edition of Creating breakthrough products (2001)
Creating breakthrough products
innovation from product planning to program approval
By Jonathan Cagan,Craig M. Vogel
Publish Date
2002
Publisher
Financial Times/Prentice Hall PTR,Prentice Hall PTR
Language
eng
Pages
279
Description:
This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.