Explore Books on
product management

Nation branding

By Keith Dinnie

Strategic Integrated Marketing Communications

By Larry Percy

Operations Management

By Lee J. Krajewski,Larry P. Ritzman,Manoj K. Malhotra

Retail Product Management

By Rosemary Varley

Positioning

By Al Ries,Jack Trout

Lean Ux Applying Lean Principles To Improve User Experience

By Jeff Gothelf,Josh Seiden

Sustainable logistics and supply chain management

By David B. Grant

The PDMA Handbook of New Product Development

By Kenneth B. Kahn

From Brand Vision to Brand Evaluation

By Leslie de Chernatony

Projektmanagement

By Heinrich Keßler,Georg Winkelhofer

Firms, markets and economic change

By Richard N. Langlois

Brandmaps

By Randall G. Chapman

Innovation Management and New Product Development

By Paul Trott

Brand meaning

By Mark Batey

Marketing Without Advertising

By Emilio Morales,Joseph L. Scarpaci

Employer Brand Management

By Richard Mosley

The management of operations

By Jack R. Meredith,Thomas E. Gibbs

Handbook of new product development management

By Christoph H. Loch,Stylianos Kavadias

The Brand Who Cried Wolf

By Scott Deming

New Product Forecasting

By Kenneth B. Kahn

Shopped

By Joanna Blythman

Living the Brand

By Nicholas Ind

22 Immutable Laws of Branding

By Al Ries,Laura Ries

The Strategy of Global Branding and Brand Equity

By Alvin Lee,Jinchao Yang,Richard Mizerski,Claire Lambert