Explore Books on
product management

Nation branding

By Keith Dinnie

Strategic Integrated Marketing Communications

By Larry Percy

Operations Management

By Lee J. Krajewski,Larry P. Ritzman,Manoj K. Malhotra

Retail Product Management

By Rosemary Varley

Lean UX

By Jeff Gothelf,Josh Seiden

Positioning

By Al Ries,Jack Trout

The PDMA Handbook of New Product Development

By Kenneth B. Kahn

Sustainable logistics and supply chain management

By David B. Grant

Brandmaps

By Randall G. Chapman

Firms, markets and economic change

By Richard N. Langlois

From Brand Vision to Brand Evaluation

By Leslie de Chernatony

Projektmanagement

By Heinrich Keßler,Georg Winkelhofer

Handbook of new product development management

By Christoph H. Loch,Stylianos Kavadias

The management of operations

By Jack R. Meredith,Thomas E. Gibbs

Innovation Management and New Product Development

By Paul Trott

Brand meaning

By Mark Batey

Marketing Without Advertising

By Emilio Morales,Joseph L. Scarpaci

Employer Brand Management

By Richard Mosley

Advanced brand management

By Paul Temporal

What's your story?

By Ryan Mathews,Watts Wacker

Eating the big fish

By Adam Morgan

Developing products in half the time

By Preston G. Smith,Donald G. Reinertsen

The Brand Who Cried Wolf

By Scott Deming

New Product Forecasting

By Kenneth B. Kahn