Explore Books on
product management

Nation branding

By Keith Dinnie

Strategic Integrated Marketing Communications

By Larry Percy

Operations Management

By Lee J. Krajewski,Larry P. Ritzman,Manoj K. Malhotra

Retail Product Management

By Rosemary Varley

Positioning

By Al Ries,Jack Trout

Lean UX

By Jeff Gothelf,Josh Seiden

The PDMA Handbook of New Product Development

By Kenneth B. Kahn

Sustainable logistics and supply chain management

By David B. Grant

From Brand Vision to Brand Evaluation

By Leslie de Chernatony

Firms, markets and economic change

By Richard N. Langlois

Brandmaps

By Randall G. Chapman

Projektmanagement

By Heinrich Keßler,Georg Winkelhofer

Innovation Management and New Product Development

By Paul Trott

Handbook of new product development management

By Christoph H. Loch,Stylianos Kavadias

Marketing Without Advertising

By Emilio Morales,Joseph L. Scarpaci

Employer Brand Management

By Richard Mosley

The management of operations

By Jack R. Meredith,Thomas E. Gibbs

Brand meaning

By Mark Batey

The Brand Who Cried Wolf

By Scott Deming

New Product Forecasting

By Kenneth B. Kahn

Shopped

By Joanna Blythman

Living the Brand

By Nicholas Ind

22 Immutable Laws of Branding

By Al Ries,Laura Ries

Marketing management

By Kenneth Rexton Davis