An edition of Industrial marketing (1987)
Industrial marketing
analysis, planning, and control
By Robert R. Reeder,Robert R. Reeder,Edward S. Brierty,Betty H. Reeder
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Publish Date
1991
Publisher
Prentice-Hall International
Language
eng
Pages
654
Description:
A Lavish detailed analysis of the nuances and characteristics of b2b marketing with a structured contention against the more creative consumer marketing.
subjects: Industrial marketing