Winning in emerging markets

Description:

Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.

subjects: International business enterprises,  Commerce,  Globalization,  Management,  Marketing,  Economic aspects,  Economic aspects of Globalization,  Marketing, management,  Internationales Management,  Markterschliessung,  Wettbewerbsstrategie,  Internationalisierung,  Emerging Market,  Globalization--economic aspects,  Marketing--management,  Hf1008 .k43 2010,  658.4/012091724