Social psychology of consumer behavior

Description:

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

subjects: Social psychology,  Consumer behavior,  Psychology,  Consumers,  Psychological aspects,  Consommateurs,  Comportement,  Aspect psychologique,  Psychologie sociale,  BUSINESS & ECONOMICS,  Verbraucherverhalten,  Sozialpsychologie,  Kundenforschung,  Consumentengedrag,  Sociale psychologie