1-24 of 173 Books

Basic Marketing Case Book
By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

Consumer behavior
By Leon G. Schiffman,Leslie Lazar Kanuk

Handbook of consumer psychology
By Paul M. Herr,Frank R. Kardes

The unmanageable consumer
By Yiannis Gabriel,Tim Lang

The why of consumption
By S. Ratneshwar,David Glen Mick,Cynthia Huffman

Handbook of consumer behavior, tourism, and the internet
By Rob Law

Emotion and reason in consumer behavior
By Arjun Chaudhuri
Consumer Behaviour and Social Network Sites
Consumer Behaviour and Social Network Sites
By Sarah Zaraket

Consumer behavior in travel and tourism
By Abraham Pizam,Yoel Mansfeld

Understanding consumer decision making
By Jerry C. Olson

Values, lifestyles, and psychographics
By Lynn R. Kahle