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View Basic Marketing Case Book By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.
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Basic Marketing Case Book

By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

View Consumer behavior By Leon G. Schiffman,Leslie Lazar Kanuk
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Consumer behavior

By Leon G. Schiffman,Leslie Lazar Kanuk

View The Long Tail By Chris Anderson
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The Long Tail

By Chris Anderson

View Why We Buy By Paco Underhill
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Why We Buy

By Paco Underhill

View Handbook of consumer psychology By Paul M. Herr,Frank R. Kardes
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Handbook of consumer psychology

By Paul M. Herr,Frank R. Kardes

View Microeconomics and behavior By Robert H. Frank
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Microeconomics and behavior

By Robert H. Frank

View Consumer behavior By James F. Engel
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Consumer behavior

By James F. Engel

View Representing Consumers By Barbara Stern
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Representing Consumers

By Barbara Stern

View Point of purchase By Sharon Zukin
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Point of purchase

By Sharon Zukin

View The unmanageable consumer By Yiannis Gabriel,Tim Lang
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The unmanageable consumer

By Yiannis Gabriel,Tim Lang

View The why of consumption By S. Ratneshwar,David Glen Mick,Cynthia Huffman
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The why of consumption

By S. Ratneshwar,David Glen Mick,Cynthia Huffman

View Call of the Mall By Paco Underhill
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Call of the Mall

By Paco Underhill

View Changing Consumer By Steven Miles
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Changing Consumer

By Steven Miles

View The active consumer By Marina Bianchi
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The active consumer

By Marina Bianchi

View Handbook of consumer behavior, tourism, and the internet By Rob Law
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Handbook of consumer behavior, tourism, and the internet

By Rob Law

View Homo Economics By Amy Gluckman
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Homo Economics

By Amy Gluckman

View Emotion and reason in consumer behavior By Arjun Chaudhuri
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Emotion and reason in consumer behavior

By Arjun Chaudhuri

View Satisfaction By Richard L. Oliver
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Satisfaction

By Richard L. Oliver

View The poor pay more By David Caplovitz
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The poor pay more

By David Caplovitz

View Consumer Behaviour and Social Network Sites By Sarah Zaraket

Consumer Behaviour and Social Network Sites

Consumer Behaviour and Social Network Sites

By Sarah Zaraket

View Pursuing happiness By Stanley Lebergott
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Pursuing happiness

By Stanley Lebergott

View Consumer behavior in travel and tourism By Abraham Pizam,Yoel Mansfeld
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Consumer behavior in travel and tourism

By Abraham Pizam,Yoel Mansfeld

View Understanding consumer decision making By Jerry C. Olson
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Understanding consumer decision making

By Jerry C. Olson

View Values, lifestyles, and psychographics By Lynn R. Kahle
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Values, lifestyles, and psychographics

By Lynn R. Kahle