An edition of The experience economy (2011)
By B. Joseph Pine
Publish Date
2011
Publisher
Harvard Business Review Press
Language
eng
Pages
359
Description:
subjects: Product management, Marketing, Customer services, Diversification in industry, Event-Marketing, Företagsledning, Produktmanagement, Differenzierungsstrategie, Upplevelseindustri, Erlebniskauf, Relationsmarknadsföring, Business and Management, Management