Brand thinking and other noble pursuits

Description:

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

subjects: Brand name products,  Journalists,  Interviews,  Industrial designers,  Branding (Marketing),  Marketing,  Journalists, biography,  Businesspeople, biography,  Product management,  Consultants