Cover of The Silver Market Phenomenon

An edition of The Silver Market Phenomenon (2008)

The Silver Market Phenomenon

Marketing and Innovation in the Aging Society

By Florian Kohlbacher

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Publish Date

2011

Publisher

Springer-Verlag Berlin Heidelberg

Language

eng

Pages

500

Description:

subjects: Labor economics, Industrial management, Demography, Economics, Population, Marketing, social aspects, Consumers, Attitudes, Older consumers, Social aspects, Marketing, Economic aspects, Population aging