Explore Books on
older consumers

Aging Consumer

By Aimee Drolet,Carolyn Yoon

Assisted living

By United States. General Accounting Office

Life Phases, Mobility and Consumption

By Helene Brembeck,Niklas Hansson,Michelle Lalanne,Jean-Sebastien Vayre

Consumption and Generational Change

By Ian Jones

Universal design

By Oliver Herwig

The 50-Plus Market

By Dick Stroud

The aging consumer

By Aimee Leigh Drolet

The Silver Market Phenomenon

By Florian Kohlbacher

Marketing to Leading-Edge Baby Boomers

By Brent Green

Successful Marketing to the 50+ Consumer

By Jeff Ostroff

Turning Silver into Gold

By Mary Furlong

Assisted living

By Kathryn G. Allen

Reports of the special concerns sessions

By White House Conference on Aging (1971 Washington, D.C.)

The 55-Plus Market

By Stephan Buck

Fraudulent medical and insurance promotions

By United States. Congress. House. Select Committee on Aging. Subcommittee on Health and Long-Term Care.

The Mature Market

By Robert S. Menchin

Targeting the over 55 client

By John A. Tuccillo,Buddy West,Betsy West

Advertising in the Aging Society

By Florian Kohlbacher,Michael Prieler

The longevity economy

By Joseph F. Coughlin

Marketing to Boomers and Beyond

By David B. Wolfe

Business + seniors

By Jane V. L. Hardy

An annotated bibliography for marketing to an older population

By Anne L. Balazs,Charles D. Schewe,Harlan E. Spotts

Older, richer, fitter

By David Metz,Michael Underwood

Consumer fraud and the elderly

By United States. Congress. Senate. Special Committee on Aging.