An edition of Media strategies for marketing places in crisis (2008)
Media Strategies for Marketing Places in Crisis
Improving the image of cities, countries and tourist destinations
By Eli Avraham,Eran Ketter
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Publish Date
January 23, 2008
Publisher
Butterworth-Heinemann
Language
eng
Pages
248
Description:
A unique, in-depth investigation into 'image crisis' and the strategies to overcome it.
subjects: Marketing, Advertising media planning, Tourism, Place marketing, Decision making