Explore Books on
advertising media planning

The Media Handbook

By Helen Katz

Advertising Media Planning

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Media strategies for marketing places in crisis

By Eli Avraham,Eran Ketter

Advertising media workbook and sourcebook

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Advertising media planning

By Jack Zanville Sissors

Kellogg On Advertising and Media

By Bobby J. Calder

Advertising and integrated brand promotion

By Thomas C O'Guinn,Thomas O'Guinn,Chris Allen,Richard J. Semenik

Small business marketing for dummies

By Barbara Findlay Schenck

The selection of advertising media

By John Waller Hobson

Planning Advertisements (RLE Advertising)

By Gilbert Russell

Small Business Marketing Kit For Dummies

By Barbara Findlay Schenck

Advertising media and markets

By Ben Duffy

Media planning

By Jim Surmanek

Essentials of media planning

By Arnold M. Barban

Spending advertising money

By Simon Broadbent

The media handbook

By Helen E. Katz

Media planning workbook

By Jack Zanville Sissors,William Goodrich

Marketing and the changing information environment

By Rashi Glazer

Publicité est dans le film

By Jean-Marc Lehu

Duct Tape Marketing

By John Jantsch

Planning advertisements

By Gilbert Russell

Advertising Management in a Digital Environment

By Larry D. Kelley,Kim Bartel Sheehan

Advertising Account Planning

By Carol J. Pardun,Beth E. Barnes,Sheri J. Broyles

Measuring advertising effectiveness

By Darrell Blaine Lucas