The Thank You Economy

Description:

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value.

subjects: Social media,  Management,  Branding (Marketing),  Customer relations,  Internet marketing,  nyt:hardcover-advice=2011-03-27,  New York Times bestseller,  Gestion,  Marketing,  Internet,  Etudes de cas,  Réseaux sociaux en ligne,  Business and Management,  Soziales Netzwerk,  Branding,  (Marketing),  Hf5415.5 .v396 2011,  658.8/12