Explore Books on
branding

No Logo

By Naomi Klein

Nation branding

By Keith Dinnie

Business on a mission

By Andy Last

Brand new justice

By Simon Anholt

Experiential Marketing

By Wided Batat

The Routledge Companion To Advertising And Promotional Culture

By Matthew P. McAllister

Branded

By Alissa Quart

Brand meaning

By Mark Batey

Brand Risk

By David Abrahams,David Abrahams

Improving the Performance of Sponsorship

By Ardi Kolah

The Strategy of Global Branding and Brand Equity

By Alvin Lee,Jinchao Yang,Richard Mizerski,Claire Lambert

Sport Brands

By Patrick Bouchet,Dieter Hillairet,Guillaume Bodet

Brands

By Jonathan E. Schroeder

Brand Journalism

By Andy Bull

Building customer-brand relationships

By Don E. Schultz

Consumer-brand relationships

By Marc Fetscherin

Contemplating corporate marketing, identity and communication

By Klement Podnar,John M. T. Balmer

Implicative Marketing

By Florence Touzé

Branded Content

By Jonathan Hardy

City Branding and Promotion

By Waldemar Cudny

Brand Valuation

By Luc Paugam,Paul André,Henri Philippe,Roula Harfouche

Brand Beauty Unleashed

By Roberto M. Álvarez del Blanco

Strategic Brand Management and Development

By Sotiris T. Lalaounis

Contemporary Consumption Consumers and Marketing

By Brendan Canavan