Advertising to Children on TV

Description:

Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a well-researched discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity. The book is extremely timely, as these issues are being hotly debated in most parts of the world. - Back cover.

subjects: Advertising industry,  Children,  Media studies,  Sociology,  Media Studies - Electronic Media,  Performing Arts,  Performing Arts/Dance,  Television - General,  Children's Studies,  Performing Arts / Mass Media,  Television advertising,  Advertising laws,  Mass media and children