An edition of Managing brand equity (1991)
Managing brand equity
capitalizing on the value of a brand name
By David A. Aaker
5.00 (1 Ratings)
117 Want to read9 Currently reading2 Have read
117 Want to read9 Currently reading2 Have read
Publish Date
1991
Publisher
Free Press,Maxwell Macmillan Canada,Maxwell Macmillan International
Language
eng
Pages
299
Description:
subjects: Brand name products, Intangible property, Management, Valuation, Reklame, Mærkevarer, Marketing, Brand, Branded goods, Produktpolitik, Produktforskning, Branding, Product policy, Brand names, Kvalitetsvarer, Product Line Management, Organization & administration, Economics
Places: United States