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When Stereotypes Collide

Race/ethnicity, Gender, And Videostyle in Congressional Campaigns (Frontiers in Political Communication)

By Jerry L. Miller

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Publish Date

June 2005

Publisher

Peter Lang Publishing,Peter Lang

Language

eng

Pages

150

Description:

"When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates."--Jacket.