Cover of Readings in global marketing

An edition of Readings in global marketing (1995)

Readings in global marketing

By Michael R. Czinkota,Ilkka A. Ronkainen

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Publish Date

1995

Publisher

The Dryden Press

Language

eng

Pages

408

Description:

subjects: Export marketing, International trade, Marketing, Marketing, management, Commerce international, Aufsatzsammlung, Internationales Marketing, Internationale marketing, Marketingmix, Strategisch management, Marchés d'exportation