Cover of Freud on Madison Avenue

An edition of Freud on Madison Avenue (2010)

Freud on Madison Avenue

motivation research and subliminal advertising in America

By Lawrence R. Samuel

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Publish Date

2010

Publisher

University of Pennsylvania Press

Language

eng

Pages

232

Description:

subjects: Motivation research (Marketing), Subliminal advertising, Consumer behavior, Advertising, History, Freud, sigmund, 1856-1939, Motivation research (marketing), Advertising, psychological aspects

Places: United States