Explore Books on
advertising psychological aspects

1-24 of 121 Books

Cover of The hidden persuaders by vance packard

The hidden persuaders

By Vance Packard

Cover of Social communication in advertising by william leiss

Social communication in advertising

By William Leiss

Cover of Subliminal Seduction by wilson bryan key

Subliminal Seduction

By Wilson Bryan Key

Cover of Gender advertisements by erving goffman

Gender advertisements

By Erving Goffman

Cover of Advertising and the mind of the consumer by max sutherland

Advertising and the mind of the consumer

By Max Sutherland

Cover of The codes of advertising by sut jhally

The codes of advertising

By Sut Jhally

Cover of Advertising as communication by gillian dyer

Advertising as communication

By Gillian Dyer

Cover of The mechanical bride by marshall mcluhan

The mechanical bride

By Marshall McLuhan

Cover of Diversity in advertising by jerome d. williams,swee hoon ang

Diversity in advertising

By Jerome D. Williams,Swee Hoon Ang

Cover of Imaging in Advertising by fern l. johnson

Imaging in Advertising

By Fern L. Johnson

Cover of Advertising and the World Wide Web by esther thorson

Advertising and the World Wide Web

By Esther Thorson

Emotion Gestalten

Emotion Gestalten

By Mareike Roth,Oliver Saiz

Cover of Persuasive Imagery by linda m. scott,rajeev batra

Persuasive Imagery

By Linda M. Scott,Rajeev Batra

Cover of Applying social cognition to consumer-focused strategy by paul m. herr,frank r. kardes,jacques nantel

Applying social cognition to consumer-focused strategy

By Paul M. Herr,Frank R. Kardes,Jacques Nantel

BRAND sense

By Martin Lindstrom

Consumer Behavior and Advertising Involvement

Consumer Behavior and Advertising Involvement

By Edward P. Krugman

Shopping with Freud

Shopping with Freud

By Rachel Bowlby

Advertising, Gender and Society

Advertising, Gender and Society

By Magdalena Zawisza-Riley

Cover of Alchemy by rory sutherland

Alchemy

By Rory Sutherland

Cover of The mouse that roared by henry a. giroux

The mouse that roared

By Henry A. Giroux

Cover of Values, lifestyles, and psychographics by lynn r. kahle

Values, lifestyles, and psychographics

By Lynn R. Kahle

Cover of Advertising exposure, memory, and choice by andrew a. mitchell

Advertising exposure, memory, and choice

By Andrew A. Mitchell

Cover of Ads, Fads, and Consumer Culture by arthur asa berger

Ads, Fads, and Consumer Culture

By Arthur Asa Berger

Cover of The Seven Lost Secrets of Success by joe vitale

The Seven Lost Secrets of Success

By Joe Vitale