An edition of Building brand value the Playboy way (2009)
Building brand value the Playboy way
By Susan Gunelius
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Publish Date
2009
Publisher
Palgrave Macmillan
Language
eng
Pages
188
Description:
"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.