

An edition of Books for sale (2009)
the advertising and promotion of print since the fifteenth century
By Robin Myers,Harris, Michael,Giles Mandelbrote
Publish Date
2009
Publisher
Oak Knoll Press,British Library,Oak Knoll Press and The British Library
Language
eng
Pages
200
Description:
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
subjects: Selling, Book industries and trade, Marketing, Books, Booksellers and bookselling, History, Boekhandel, Reclame, Books--marketing--history, Selling--books--history, Booksellers and bookselling--history, Book industries and trade--history, Z280 .b68 2009, 381/.4500209, 06.21, Language arts & disciplines