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Cover of Contemporary advertising by william f. arens,michael f. weigold,christian arens,bovee

Contemporary advertising

By William F. Arens,Michael F. Weigold,Christian Arens,Bovee

Cover of Advertising and Promotion by chris hackley

Advertising and Promotion

By Chris Hackley

Cover of Advertising by wells, william,william d. wells,john burnett,sandra moriarty,william wells

Advertising

By Wells, William,William D. Wells,John Burnett,Sandra Moriarty,William Wells

Cover of Persuasion by charles u. larson

Persuasion

By Charles U. Larson

Cover of Subliminal Seduction by wilson bryan key

Subliminal Seduction

By Wilson Bryan Key

Cover of Advertising and promotion by george e. belch,george e. belch,michael a. belch

Advertising and promotion

By George E. Belch,George E. Belch,Michael A. Belch

Cover of Advertising and the mind of the consumer by max sutherland

Advertising and the mind of the consumer

By Max Sutherland

Cover of Advertising as communication by gillian dyer

Advertising as communication

By Gillian Dyer

Cover of Advertising in tourism and leisure by nigel morgan,annette pritchard,nigel morgan

Advertising in tourism and leisure

By Nigel Morgan,Annette Pritchard,Nigel Morgan

Cover of The psychology of entertainment media by l. j. shrum

The psychology of entertainment media

By L. J. Shrum

Cover of The fundamentals of advertising by john wilmshurst,adrian mackay

The fundamentals of advertising

By John Wilmshurst,Adrian Mackay

Cover of Acting in television commercials for fun and profit by squire fridell

Acting in television commercials for fun and profit

By Squire Fridell

Cover of Marketing modernity by adam arvidsson

Marketing modernity

By Adam Arvidsson

Brand Equity & Advertising

By Alexander L. Biel

Cover of Imaging in Advertising by fern l. johnson

Imaging in Advertising

By Fern L. Johnson

Cover of The Fall of Advertising and the Rise of PR by al ries,laura ries

The Fall of Advertising and the Rise of PR

By Al Ries,Laura Ries

Cover of Advertising, the uneasy persuasion by michael schudson

Advertising, the uneasy persuasion

By Michael Schudson

Cover of Values, lifestyles, and psychographics by lynn r. kahle

Values, lifestyles, and psychographics

By Lynn R. Kahle

Advertising and integrated brand promotion

By Thomas C O'Guinn,Thomas O'Guinn,Chris Allen,Richard J. Semenik

Cover of Ads, Fads, and Consumer Culture by arthur asa berger

Ads, Fads, and Consumer Culture

By Arthur Asa Berger

Cover of Advertising by george felton

Advertising

By George Felton

Cover of Global Marketing and Advertising by marieke k. de mooij

Global Marketing and Advertising

By Marieke K. de Mooij

Cover of Ogilvy on advertising by ogilvy, david

Ogilvy on advertising

By Ogilvy, David

Cover of The mirror makers by stephen r. fox

The mirror makers

By Stephen R. Fox