This business of music marketing & promotion

Description:

"This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.

subjects: Popular music,  Vocational guidance,  Marketing,  Writing and publishing,  Music trade,  Sound recordings,  Vermarktung,  Management,  Musik,  Popmusik,  Sales-promotion,  Music,  Economic aspects,  Music, vocational guidance

Places: United States