An edition of Exzellentes Sponsoring (2007)
Exzellentes Sponsoring
innovative Ansätze und best practices für das Markenmanagement
By Dieter Ahlert
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Publish Date
2007
Publisher
Dt. Univ.-Verl.
Language
ger
Pages
447
Description:
subjects: Markenpolitik, Marketingstrategie, Sponsoring, Marketingpolitik