1-24 of 100 Books

Corporate Brand Management
By Franz-Rudolf Esch,Torsten Tomczak,Joachim Kernstock,Tobias Langner
'Made in Germany' Champion Brands
'Made in Germany' Champion Brands
By Ugesh A. Joseph

Gimme! The Human Nature of Successful Marketing
By John Hallward

Strategic brand management
By Richard Elliott,Larry Percy

Ingredient Branding
By Philip Kotler,Waldemar Pfoertsch

Branded Spaces
By Stephan Sonnenburg,Laura Baker

Globalization, Culture, and Branding
By C. Torelli

Handbook of Research in International Marketing
By Subhash C. Jain

(Re)inventing the brand
By Jean-Noël Kapferer,Jean-Noel Kapferer,Jean-Nowl Kapferer