An edition of Luxury brand management (2008)
Luxury Brand Management
A World of Privilege
By Michel Chevalier,Gerald Mazzalovo
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Publish Date
February 4, 2008
Publisher
Wiley,John Wiley & Sons (Asia)
Language
eng
Pages
320
Description:
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.