Everyone's a critic

Description:

"In Everyone's a Critic, Bill Tancer draws on case studies, field research, and never-before-published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you."--Amazon.com

subjects: Reviews,  Business enterprises,  Communication in marketing,  Mass media and business,  Consumer confidence,  Mass media,  Business,  Consumers