The innovator's dilemma

Description:

In his book, The Innovator's Dilemma [3], Professor Clayton Christensen of Harvard Business School describes a theory about how large, outstanding firms can fail "by doing everything right." The Innovator's Dilemma, according to Christensen, describes companies whose successes and capabilities can actually become obstacles in the face of changing markets and technologies. ([Source][1]) This book takes the radical position that great companies can fail precisely because they do everything right. It demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure. And it tells how to avoid a similar fate. Using the lessons of successes and failures of leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. These principles will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones. - Jacket flap. [1]: http://web.mit.edu/6.933/www/Fall2000/teradyne/clay.html

subjects: Industrial management,  Disruptive technologies,  Success in business,  Customer services,  innovation,  Service à la clientèle,  Succès dans les affaires,  Creative ability in business,  Gestion d'entreprise,  Créativité dans les affaires,  Creative ability,  Success,  Erfolgsanalyse,  Innovations technologiques,  Gestion industrielle,  Management,  Unternehmen,  Affaires,  BUSINESS & ECONOMICS / Decision-Making & Problem Solving,  BUSINESS & ECONOMICS / Leadership,  BUSINESS & ECONOMICS / Strategic Planning,  BUSINESS & ECONOMICS,  Decision-Making & Problem Solving,  Leadership,  Strategic Planning,  Business economics,  Produktutveckling,  Framgångsrikt företagande,  Kreativitet i arbetslivet,  Kundorientering,  Hd53 .c49 1997,  658,  Hd53 .c49 2016,  Commerce,  Organization & administration,  Methods,  Customer Satisfaction