An edition of Ultimate guide to Facebook advertising (2015)
Ultimate guide to Facebook advertising
access more than a billion potential customers in 10 minutes, leverage the latest game-changers to pinpoint your most profitable audiences, master strategies and techniques of successful Facebook advertisers
By Perry S. Marshall
Publish Date
2015
Publisher
-
Language
eng
Pages
327
Description:
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"-- "Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks"--