Explore Books on
business economics advertising promotion

Advertising Media Planning

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Advertising theory

By Shelly Rodgers

Hey, Whipple, squeeze this

By Luke Sullivan

Integrated Marketing Communication

By Jerome M. Juska

Planning and managing public relations campaigns

By Anne Gregory

Promotional Marketing

By Roddy Mullin

Loyalty Management

By Cristina Ziliani,Marco Ieva

Creativity And Space

By Joachim Thiel

Paid attention

By Faris Yakob

Slogans

By Nicolette Makovicky,Anne-Christine Trémon,Sheyla Zandonai

How to Advertise

By Kenneth Roman,Jane Maas

Frenemies

By Ken Auletta

The Routledge Handbook of Critical Public Relations

By Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra

How to Succeed in a PR Agency

By Kristin Johnson,Shalon Roth

Hero Trap

By Thomas Kolster

Corporate Branding

By T. C. Melewar,S. F. Syed Alwi

Visual Public Relations

By Simon Collister,Sarah Roberts-Bowman

Public Relations and the Corporate Persona

By Burton Saint John III

Public Relations As Emotional Labour

By Liz Yeomans

Advertising and integrated brand promotion

By Thomas C O'Guinn,Thomas O'Guinn,Chris Allen,Richard J. Semenik

Advertising and anthropology

By Timothy de Waal Malefyt

Brandchild

By Martin Lindström,Martin Lindstrom,Patricia B. Seybold

Analyzing Music in Advertising

By Nicolai Graakjaer

Principles of Strategic Communication

By Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka