An edition of All you can pay (2015)
All you can pay
how companies use our data to empty our wallets
By Anna Bernasek
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Publish Date
2015
Publisher
Nation Books
Language
eng
Pages
240
Description:
Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
subjects: Consumer profiling, Marketing research, Data mining, Consumer behavior